Using the AIDA model for patient communication
Using the AIDA Model in Patient Communication
The AIDA model is a simple framework you can use to guide patient conversations. It helps ensure the information you share has impact and supports patients in making informed decisions about their care.
Awareness
What you’re aiming for:
- The patient becomes aware of an option or health issue they may not have known about.
- This is often the very first time they’ve considered the treatment or problem.
Example: A patient learns for the first time that clear aligners can straighten teeth without braces. You share simple easy to understand information for them to be aware of the potential benefits. At this stage there is no value for them in receiving an itemised treatment plan. Let them become aware of the benefits first
Interest
What you’re aiming for:
- Capture curiosity by providing relevant, relatable details.
- Show how the option works in practice.
Example: Explaining that aligners are nearly invisible and can be removed for eating and cleaning. Again at this stage we are helping them to understand why the treatment option could be of benefit to them.
Desire
What you’re aiming for:
- Help the patient connect the treatment to their personal goals or concerns.
- Show benefits that matter to them.
Example: Highlighting that aligners improve both appearance and oral health while fitting into a busy lifestyle.
Action
What you’re aiming for:
- Make it easy for the patient to take the next step.
- Provide a clear, simple action they can say “yes” to.
Example: Encouraging them to book a consultation and receive a personalised treatment plan. If they have already had their consultation send their Digital Treatment plan and payment options so they can book their treatment appointment.
💡 Note: Patients don’t always move through each stage step-by-step. Sometimes, one clear and compelling piece of information can take them directly from Awareness to Action but alwayy.
As clinicians sometimes we want to ensure that our patients have ALL of the information they need, remember they don't need it all at once, they just need enough to create awareness and interest.
Once the patient demonstrates some awareness and interest you can assist with Decision-Making and Action, which is where you may need to provide additional information for the purpose of consent,
Don't deprive your patients of making good choices about their oral health with too much information at the start. Seed an idea, and help them make a great decision for them. CoTreat is here to help.